Παρά την αύξηση των εσόδων, η Microsoft προχωρά σε νέα ανατίμηση των Xbox, με σημαντικές αυξήσεις σε όλα τα μοντέλα.
Η Microsoft ανακοίνωσε πως προχωρά σε νέα αύξηση τιμών για την οικογένεια κονσολών Xbox στις Ηνωμένες Πολιτείες, μόλις λίγους μήνες μετά την προηγούμενη αναπροσαρμογή. Η εταιρεία επικαλέστηκε «αλλαγές στο μακροοικονομικό περιβάλλον» ως βασική αιτία, διευκρινίζοντας ωστόσο ότι οι ανατιμήσεις αφορούν αποκλειστικά τις κονσόλες και δεν θα επηρεάσουν περιφερειακά όπως χειριστήρια και ακουστικά.
Συγκεκριμένα, η νέα τιμολογιακή πολιτική διαμορφώνεται ως εξής:
- Xbox Series S 512GB: $399,99 (+$20)
- Xbox Series S 1TB: $449,99 (+$20)
- Xbox Series X Digital: $599,99 (+$50)
- Xbox Series X: $649,99 (+$50)
- Xbox Series X 2TB Galaxy Edition: $799,99 (+$70)
Αξίζει να σημειωθεί ότι από το λανσάρισμά τους το 2020, οι βασικές εκδόσεις των Xbox Series X και Series S έχουν αυξηθεί κατά περίπου 30%–33%, ενώ η συλλεκτική Galaxy Edition έχει δει άνοδο 200 δολαρίων μέσα σε λιγότερο από έναν χρόνο.
Τέλος, αξίζει να τονιστεί ότι η ανακοίνωση έρχεται σε μια περίοδο που η Microsoft παρουσιάζει ισχυρή οικονομική εικόνα. Στην τελευταία έκθεση εσόδων, η εταιρεία αποκάλυψε αύξηση 18% στα συνολικά της έσοδα, φτάνοντας τα 76,4 δισ. δολάρια, ενώ οι υπηρεσίες και το περιεχόμενο Xbox σημείωσαν άνοδο 13%. Παρ’ όλα αυτά, η εταιρεία υποστηρίζει ότι οι νέες αυξήσεις έγιναν «με προσεκτική εκτίμηση», αναγνωρίζοντας παράλληλα ότι μπορεί να είναι «δύσκολες» για τους καταναλωτές.
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